The Genesis Intelligent Assistant app is a machine learning-based telematic application for Genesis vehicle owners that provides remote access to smart features and proactive route planning, weather conditions, and fuel level monitoring.

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ROLE
UX Lead
UI/UX Design
Design Direction

CLIENT
Genesis Motor America
Hyundai Motor America

MY DELIVERABLES

As part of the Genesis rebrand and launch of the connected vehicle program, the project aimed to introduce a customer-centric telematic application for luxury vehicle owners.

I was tasked with crafting the brand vision for a new mobile app designed specifically for luxury vehicle owners. My goal was to create an intuitive, personalized experience to deliver the best possible user journey. To achieve this, I was responsible for overseeing all aspects of the design process, from conceptualizing the overall look and feel of the app to developing its user dashboard and advanced intelligence engine.

The result was the first customer-centric telematic application in the market, offering a sleek, intelligent assistant that revolutionized how luxury vehicle owners interact with their vehicles.