The Genesis Intelligent Assistant app is a machine learning-based telematic application for Genesis vehicle owners that provides remote access to smart features and proactive route planning, weather conditions, and fuel level monitoring. 

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ROLE
UX Lead
UI/UX Design
Design Direction

CLIENT
Genesis Motor America
Hyundai Motor America

Copyright © Genesis Motor America
Copyright © Hyundai Motor America

TEAM
Station (design)
Genesis Motor America and Hyundai Motor America product team and PM
Engineering partner

MY DELIVERABLES

As part of the Genesis rebrand and launch of the connected vehicle program, the project aimed to introduce a customer-centric telematic application for luxury vehicle owners. 

I was tasked with crafting the brand vision for a new mobile app designed specifically for luxury vehicle owners. My goal was to create an intuitive, personalized experience to deliver the best possible user journey. To achieve this, I was responsible for overseeing all aspects of the design process, from conceptualizing the overall look and feel of the app to developing its user dashboard and advanced intelligence engine.

The result was an intelligent assistant app that lets Genesis owners control their car remotely and get proactive route planning, weather and fuel-level updates.

• Defining the overall design vision for the app

• Information architecture, user scenarios, and user flow

• Wireframes, prototypes, and visual designs for the app

• Design roadmap and deliverable timelines

• Design review and ensure the app meets BRD

• Quality assurance and user testing

• Vehicle audit

PROJECT SCOPES + DELIVERABLES

• iPhone, iPad, Android, Apple Watch, Android Wear, and Tizen Watch

• Application Architecture

• Information Architecture

• Iconography Design

• Visual Design and Storyboard Creation

• UI Walkthrough Documents

• App store assets

• Market launch

• Maintenance support

KEY MILESTONES

ACCOLADES